Its OK to blame Canadians, I don’t think they’ll mind.
I’m quite proud to be Canadian, despite living in the US since I was three, I am a Canadian through and through. My friend Garrett forwarded me this link and I found it very interested relative to marketing as well as life in general. Reading into this from a personal and personality standpoint is cause for me to put this in the section ‘Working with me’ – being Canadian and all.
If you don’t feel like reading the article Old-School Marketing No Longer Working? Blame Canada, below is a quick summary as it relates to marketing and so much more.
- Stop yelling and start persuading, customers don’t want to be told what to do.
- Calmly, quietly, facts and detail, no fluff and nothing fancy. Get to the point, other people are busy too.
- Customers want to hear good reasons to buy and will watch for a while to make sure you mean what you say.
- Be nice and be ethical, customers need to know and believe that you care about them before they will think about buying from you.